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6 April 2010 | Printer friendly

Child Safety Week 2009

Country: United Kingdom

Project: Child Safety Week 2009

Organisation: Child Accident Prevention Trust

Representative: Katrina Phillips


Winner of the Accident Prevention and Physical Activity Category of the 2nd CEHAPE Awards for good practice in environment and health.

A week that makes a difference to children’s safety

Preventable accidents are the second biggest childhood killer in the UK and a leading cause of disability. At least 100,000 children are admitted to hospital each year with accidental injuries. Children from the poorest families are 13 times more likely to die from accidental injury and three times more likely to be admitted to hospital.

The Child Accident Prevention Trust (CAPT) has demonstrated the increasing impact of Child Safety Week. Last year, an estimated 6.5 million people were reached through mail-outs and participation in local events. Media coverage reached almost half of all parents in England. Local events were made easy to organise because CAPT provides free posters, fact sheets and an "Ideas booklet" with quizzes and games. Community organisations were able to attract mothers and children to take part in light-hearted activities which also conveyed practical child safety messages.

Some groups provided feedback on the materials developed for Child Safety Week 2009. For example, according to the Sure Start Children‘s Centre in Staffordshire: "Parents enjoy quizzes and will participate freely, it’s fun but informative. Great for evaluating where areas of safety are lacking".

A total of 70,000 ideas booklets were distributed or downloaded from CAPT’s Child Safety Week website. Nine per cent of the parents surveyed said that they had since taken action to improve child safety as a result of Child Safety Week. The top three things they did were:

• Practised road safety with children

• Moved matches or lighters out of children’s reach

• Moved household cleaners or tablets out of children’s reach.

Independent market research has also found a high level of awareness of Child Safety Week among the poorest parents, whose children are far more likely to be killed or seriously injured in accidents.

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